MyNetworkTV Closes Out February Sweep on High Note

By ( Broadcasting & Cable ) published

With the writers’ strike stretching into mid-February (Feb. 12 to be exact), the usually crucial February sweep went by almost unnoticed.

But MyNetworkTV was keeping track, and the network said Wednesday that it was closing out the sweep on a high note.

A network spokeswoman said reality show Jailat 9:30 p.m. recorded the third-best-ever 18-49 rating for the network with a 0.8, helping to make the night MNT's fourth-highest ever in the 18-49 demo with a 0.6.

MNT is also psyched about getting the rights to WWE SmackDown, which could be huge for the fledgling network.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.