MTV to Relaunch ‘Cribs,' ‘Girl Code’ on Snapchat

By R. Thomas Umstead
( Broadcasting & Cable )
published

MTV is moving two of its classic series to Snapchat.

The network said Thursday it will relaunch unscripted series Cribs and Girl Code on the social media service later this month. Cribs, which launched on MTV in 2000 and showcased the lavish homes of celebrities, will launch new episodes on Snapchat’s Discover platform beginning June 3. 

The episodes, which will be available to view for 48 hours, will launch with a tour of DJ/prouder Steve Aoki’s home. Other Cribs episodes will feature skateboarder Nyjah Huston and NFL star Von Miller, according to MTV.

Female-targeted series Girl Code will launch on Snapchat July 27 with returning cast members including Carly Aquilino and Matteo Lane, said the network. Girl Code ran on MTV from 2013 to 2015.

For the full story go to Multichannel.com.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.