A week after ABC's Good Morning America beat
NBC's Today in the adults 25-54 demo for the first time in nearly 17 years,
Today reasserted its dominance the week of July 30 thanks to record-breaking interestin NBC's coverage of the Summer Olympics.
Today, broadcasting from Olympic Park
in London, averaged 6 million total viewers for the week, according to Nielsen
fast nationals, beating GMA by a margin of 1.6 million viewers. It was Today's
best total viewer delivery since the week of Nov. 7, 2011.
In the key adults 25-54 demo, Today topped GMA by a margin of
853,000 viewers, averaging 2.497 million key adults, its best delivery in the
demo since the week of Feb. 13, 2012.
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Compared to the first week of the 2008 Beijing Games, Today was down 8% in total viewers (-516,000) and down 16% in adults 25-54 (-465,000).
