Mets Win Over Cubs Draws 7.9M Viewers
TBS’ coverage of the Mets beating the Cubs in Game 1 of baseball’s National League Championship Series averaged 7.9 million viewers.
The game also recorded a 4.5 U.S. household rating, making it the most-watched and highest-rated NLCS Game 1 ever.
Saturday’s game was up 46% in total viewers from a year ago, when the Cardinals played the Dodgers. And it has a 29% higher rating.
The game also attracted users to Turner TV Everywhere platforms. It recorded 139% more unique visits, an increase of 55% in video stars and 29% great minutes consumed. On social media, impressions were up 343% across Twitter and Bleacher Reports accounts.
Game 2 is Sunday night.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.