'Merv' Episode Boosts Seinfeld

By John Eggerton
( Broadcasting & Cable )
published

Sony Pictures Television saluted the late Merv Griffin by inserting a different Seinfeld episode into the syndication rotation Monday.

The salute was essentially for a member of the family, since SPT is the former Columbia Pictures Television, which bought Merv Griffin Enterprises in the mid-1980s.

In the Seinfeld episode, Kramer re-creates the set of the old Merv Griffin Show talker in his apartment.

Sony said the episode averaged a 2.4 household rating, up 14% from the previous Monday's 2.1. It was also up 18% in the key 18-49 demo, the company added.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.