Media Buyer Nitti Moves to Verizon

John Nitti, who had been one of the top media buyers as chief investment officer worldwide at ZenithOptimedia, has joined Verizon as chief media officer.

Verizon is a ZenithOptimedia client.

Nitti joined Zenith in 2009 as head of the agency’s digital media arm and increased digital billings from $3 million to $180 million. He was promoted to president of activation, in charge of buying all media, in 2012.

The agency handles media investments totaling more than $10 billion.

ZenithOptimedia has not yet named a replacement for Nitti.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.

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