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‘MasterChef Junior’ Whips Up American Girl Promo

The preview of the new American Girl movie will be shown during Tuesday’s episode of Fox’s MasterChef Junior as part of a promotional deal between the toymaker Mattel and producer Endemol Shine.

In the film, to be released this summer, American Girl: Grace Stirs Up Success, Grace is a contestant on a fictionalized version of MasterChef Junior, going face-to-face with judge Joe Bastianich.

“American Girl is excited to feature MasterChef Junior in our new 2015 Girl of the Year movie,” Kathy Monetti, senior VP of marketing for American Girl said in a statement. “It adds a fun, new element that we know our young fans will love.”

The character Grace’s experience with MasterChef Junior will continue with an online journal on the American Girl web site.

MasterChef Junior is pleased to team up with American Girl given the aspirational aspects of both of these strong brands,” said Vivi Zigler, president of Shine 360° & digital. “We hope our collective fans will enjoy seeing the two cross over in such a unique way.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.