Maroon 5 is playing the halftime show for Super Bowl LIII. Rappers Travis Scott and Big Boi will perform as well.
The Super Bowl, held at Mercedes-Benz Stadium in Atlanta Feb. 3, is a home game for Big Boi, who was part of the Atlanta hip-hop duo Outkast with Andre 3000.
Justin Timberlake played at last year’s Super Bowl. Lady Gaga did the halftime show in 2017, and Beyonce, Bruno Mars and Coldplay played the year before.
Maroon 5 is a pop-rock band from Los Angeles. Adam Levine, also a coach on NBC competition series The Voice, is the frontman.
Pepsi sponsors the halftime show, which is executive produced by Ricky Kirshner and directed by Hamish Hamilton.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.