Local television advertising revenue will hit $20.8 billion in 2018, according to a new forecast from BIA/Kelsey.
According to the forecast, local TV ranks behind only direct mail among local media.
BIA/Kelsey says stations will continue to be the largest player in the local video advertising market, accounting for 60% of revenue.
Revenue growth in the video segment will come from local mobile video , which will hit more than $1 billion and local online video, increasing to more than $2 billion.
Overall, BIA/Kelsey says local advertising ni the U.S. will grow 5.2% to $141.2 billion in 2018.
Traditional media will have a 64.7% share, with online and digital at 34.3%.
Related: BIA/Kelsey: Local Advertising to Hit $174B by 2021
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.