Local television advertising revenue will hit $20.8 billion in 2018, according to a new forecast from BIA/Kelsey.
According to the forecast, local TV ranks behind only direct mail among local media.
BIA/Kelsey says stations will continue to be the largest player in the local video advertising market, accounting for 60% of revenue.
Revenue growth in the video segment will come from local mobile video , which will hit more than $1 billion and local online video, increasing to more than $2 billion.
Overall, BIA/Kelsey says local advertising ni the U.S. will grow 5.2% to $141.2 billion in 2018.
Traditional media will have a 64.7% share, with online and digital at 34.3%.
Related: BIA/Kelsey: Local Advertising to Hit $174B by 2021
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.