ESPN college football analyst Lee Corso appeared during Monday night’s College Football Playoff Championship game via a hologram in commercials from sponsor AT&T.
Corso visits with ESPN college football analyst David Pollack in two spots highlighting AT&T 5G HoloVision.
In one, Pollack dons the oversize headgear Corso usually wears to indicate who he thinks will be a game’s winner. In the spot, Pollack wears a Corso head.
AT&T has been the presenting sponsor of the College Football National Championship for seven straight years.
ESPN will be showing Alabama play Ohio State for the title using a MegaCast format incorporating 14 total presentations across ESPN Networks.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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