Bounce TV and one of its founders, Martin Luther King III, are launching an on-air and online initiative asking the Justice Department to require that local law enforcement be trained in de-escalating incidents with African Americans.
The move comes in the wake of police shootings involving African-American victims.
“We arm our police with weapons but we need to do better at arming them with the teaching and training on how they approach situations involving African Americans and how to de-escalate them,” said King, son of slain civil rights leader Martin Luther King Jr. “This is not an indictment of all police personnel, just an element within a group of people who have difficult, challenging and stressful jobs. Our police protect and serve all Americans and all of them need to approach each and every situation with the same sense of civility. We must do all we can to help them with committed sensitivity training and work towards eliminating the implicit bias that is at the heart of the matter.”
The initiative will feature King and the casts and producers of Bounce TV’s original shows, including In the Cut, Saints & Sinners, Mann & Wife and Family Time.
Bounce TV is teaming with The Root, an online news, opinion and culture site for African Americans to support the effort.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.