KCBS-KCAL Hosts Fundraiser for Los Angeles Schoolchildren

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CBS Television Stations’ KCBS, KCAL and CBSN Los Angeles have partnered with iHeartRadio Los Angeles, the Los Angeles Chargers and the Los Angeles Unified School District to present “L.A. Students Most in Need,” a fundraiser for Los Angeles public school students and their families who are struggling during the pandemic.

The event happens April 2, starting with KCBS’ 6 a.m. news. It will be featured during all KCBS, KCAL and CBSN Los Angeles newscasts until 11 p.m. Stars from CBS primetime, daytime and syndicated series, and other celebrities from sports and entertainment, will appear live via Skype and FaceTime and in recorded messages that encourage viewers to donate.

Donations will help provide meals and urgently needed supplies, as well as digital libraries and books.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.