Beer and movie marketers flocked to Jon Stewart’s final Daily Show Thursday night.
The episode, which ran 49 minutes including a performance by Bruce Springsteen, was “brought to you by” Modelo Especial, the beer from Constellation Brands. Spots for Anheuser-Busch InBev's Bud Light also appeared.
There were commercials for six movies including TheMan From U.N.C.L.E., Black Mass, No Escape, Fantastic Four, Steve Jobs and Hitman: Agent 47.
The technology category was also represented with Samsung, Apple, T-Mobile and Hulu plus online services Booking.com and Apartments.com.
Comedy Central ran a promo for the networks app.
Other sponsors included automakers Buick and Hyundai, Gatorade and GEICO.
Arby’s, the fast food chain that sponsored Stewart's penultimate appearance with a spot that highlighted the way Stewart has skewered the brand, was integrated into a taped segment of the show. Boxes of Arby’s food was seen being delivered to TheDaily Show offices in a piece that highlighted the show’s staff while paying homage to the famous Copacabana tracking scene in Goodfellas, directed by Martin Scorsese, who made a cameo appearance.
Correction: The earlier version of this story misstated ownership of the Modelo Espicial brand.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.