The impending landfall of Hurricane Sandy on Monday gave The
Weather Channel its highest total day target demo delivery average to date in
2012 with 800,000 viewers 25-54 tuning in to the network's coverage, according
That audience was greater than the 464,000 demo viewers who
watched on Hurricane Isaac's landfall day in August 2012 and the
day-before-landfall average (572,000 viewers) for Hurricane Irene in August
On Sunday, Weather Channel drew 590,000 demo viewers in
total day (3 a.m.-3 a.m.). Overall, the network averaged 1.4 million total
viewers on Sunday, which ranked it fourth among all cable networks, and 2
million viewers on Monday.
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