Hulu Gets Into eSports With Four New Series from ESL
Hulu said it is getting into eSports by making a deal with ESL that include four new eSports series.
The new series are Player v. Player, Bootcamp, Defining Moments and ESL Replay. They will also be developed and produced by ESL and will premiere exclusively on Hulu later this fall.
Financial terms were not disclosed.
“Esports is one of the fastest growing areas of media and entertainment, and, through this first-of-its-kind deal with ESL, we can now bring the popular world of esports to Hulu,” said Lisa Holme, Vice President of Content Acquisition, Hulu. “We know our viewers, especially those watching Hulu on consoles, are hungry for this type of content – so we’re excited to offer it on Hulu for the first time.”
According to Nielsen eSports fans spend 3.5 hours per week watching digital or streaming content through services.
“The partnership with Hulu marks ESL’s first original series on an on-demand streaming service, and will showcase the diverse nature of esports through high quality storytelling,” said Nik Adams, senior VP of Global Media Rights and Distribution, ESL. “Esports appeals to a younger, more digitally savvy audience so Hulu is a perfect platform to build out our original content and expose the world of esports to new audiences.”
Here are details of the four series:
- Player V. Player. A gamified debate show with casters and esports influencers facing off over the hottest topics in esports. Panelists accrue points while debating both newsy and big picture topics for ultimate bragging rights, with a final challenge over a classic video game. The result is an urgent, passionate conversation amongst signature esports personalities, connecting communities while also pitting them against one another.
- Bootcamp. A weekly docu-series following The Immortals, a top CS:GO team, as they rebuild their roster leading up to IEM Oakland, one of the premiere esports events in North America that takes place on November 18 - 19 at Oracle Arena. With the tournament just weeks away, and currently three players short of a full team, The Immortals must find new talent and quickly build a cohesive team. Bootcamp will follow The Immortals through the extensive process of player evaluation, testing, and trials until they finally find the perfect players and then race to get ready for IEM Oakland. The series will also give unprecedented access to the inner workings of a professional esports team, with scrimmages and practice sessions at the team house as they formulate a new strategy and build team chemistry.
- Defining Moments. Dive deep into the most impactful moments in esports history with passionate casters and analysts explaining what made these moments so monumental. Defining Moments will cover many of the top games and fan the flames of ongoing debates about these plays. Each episode is centered on a specific theme for the week, whether trick-shots and insane reflex skills, controversial moves and their impact on gaming history, or long-lasting rivalries and how they came to be. The series will feature in-depth interviews with game designers, teammates, fans, rivals, even sports scientists assessing reaction speed – anyone who can add to the story of defining moments in esports.
- ESL Replay. A fast-paced, condensed, documentary-style recap of the most memorable moments from four of the biggest multi-day esports tournaments in the world, including in-depth analyses and behind-the-scenes footage not part of the tournament live stream. A never-before-seen view of the tournament that will entertain those who watched the full tournament and those who missed the action and want to see what they missed. Each episode of Replay will be edited and aired within a week of the live event.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.