Hulu is buying a Super Bowl ad to promote its upcoming series Castle Rock.
A year ago, Hulu also advertised in the big game, promoting The Handmaid’s Tale, which went on to win Golden Globe and Emmy awards.
Spots in the Super Bowl are selling for $5 million for 30 seconds. The Super Bowl is traditional TV biggest day and streaming services, which have been stealing away viewers, have been using it to promote their shows to huge audiences.
Related: Super Bowl Ads 'Essentially Sold Out' Burke Says
Amazon Prime Video will be promoting its upcoming series Tom Clancy’s Jack Ryan, with a 60-second spot.
Hulu’s spot will air in the second quarter as the game heads into halftime and will give viewers the first peek into the chilling world of Castle Rock, set in best-selling author Stephen King’s multiverse and executive produced by J.J. Abrams.
The Super Bowl ad kicks-off the marketing campaign for the new Hulu Original drama premiering this summer.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.