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The Hub Starts with Major Viewership Gains Over Discovery Kids

The sneak peek of new kids network The Hub on 10/10/10 improved
significantly over its predecessor Discovery Kids the prior Sunday.

The joint venture from Discovery Communications and Hasbro
racked up quadruple-figure gains on Oct. 10 over Discovery Kids's
performance across a number of demos and dayparts, albeit showing
amelioration against very small audience bases.

The Hub in primetime
averaged 154,000 households from 8 p.m. to 11 p.m., a 1,611% jump from
the 9,000 viewer average for Discovery Kids, according to Nielsen data,
as well as 2,122% surge in viewers to 200,000 from 9,000.

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