Hub Network Launches App for Tablets, Phone

The Hub Network is introducing a new app that will provide video and games for increasingly mobile kids and their families.

The channel, a joint venture of Discovery Communications and Hasbro has also redesigned its website and changed its address to from The site includes a “Family Hub” that kids can customize with art, photos and video that could appear on TV.

“We want to be where our fans are. That’s why we released this app. Hub Network has a lot of amazing content. This is a fun, fresh way to use it,” said Dena Kaplan, chief market officer for Hub Network.

Kaplan said a lot of research went into developing the app.

“The kids were pretty clear about what they like and what they don’t want,” she said. “They said: ‘Surprise me, I want to have fun. I want to laugh. I want to watch stuff.’ And the other thing they said was make it easy.’”

Among the apps features is a photo booth where kids can share poses with characters from the network. In My Codes consumers can earn stickers and other prizes by watching shows on TV.

The app also has videos, games and a random button for kids who can’t decide what they want to do.

Both the site and the app are designed to emphasize families watching and playing together.

“Research continues to show us that we are a really special channel where kids and parents co-view at a higher percentage than other channels,” she said.

The channel has been using a new slogan, “Making Family Fun,” to put a stake in that ground.

The app is currently available for free at the iTunes App Store and is available for both the iPad and iPhone.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.