Howard Stern's Halftime Show

By ( Broadcasting & Cable ) published

The Super Bowl half-time counterprogramming parade continues with the revelation of details on Howard Stern's TV On Demand's Stupid Bowl III: The Boys Vs. the Girls.

The channel is offering a 28-minute flag football game pitting members of Stern's staffers against drag queens with Penthouse Pets as cheerleaders.

Howard TV On Demand, which has been up and running for about a year, is a 24/7 digital channel available for $13.99 a month on Comcast, Time Warner Cable, Cox, Cablevision, Charter, and Rogers.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.