Katz Television Group named Trevor Heaton as senior VP of political sales.
Heaton, a 15-year veteran at the rep firm who had been VP of political sales, will oversee the political segment across Katz divisions and regions, focusing on pitching local broadcast's unique capabilities to key decision makers and consultants.
He also will work closely with Katz partners to grow and further develop their political revenue-generating efforts.
“This new position underlines Katz Television Group’s continued commitment to provide advertisers with the highest level of focus and expertise in the political category,” said Leo MacCourtney, president of Katz Television Group. “With over 15 years in the industry and an extensive political background, Trevor will help us showcase the power and effectiveness local spot television has in reaching and engaging voters.”
Heaton will be based in Washington, D.C.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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