Crown Media Family Networks said its subscription streaming service Hallmark Movies Now has more than 500,000 subscribers.
The company said that since the beginning of its Movie & Mistletoe programming event, viewership on Hallmark Movies Now is up 93% and it has seen an 11% increase in subscribers.
After a 7-day free trial, Hallmark Movies Now casts $5.99 a month or $59.99 a year.
“The incredible growth of Hallmark Movies Now since its launch in October 2017 demonstrates the broad appeal of our quality programming and reinforces Crown Media’s position as a leading creator of high demand content,” said Bill Abbott, CEO of Crown Media Family Networks. “As the industry and our business continue to evolve, we look forward to delivering Hallmark-branded entertainment to our passionate fans across all our platforms.”
Movies & Mistletoe features a slate of 180 hours of fan-favorite holiday movies that can only be seen on Hallmark Movies Now.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.