Hallmark Channel struck a new deal that will put it in front of another 8 million potential viewers.
The network reached its first-ever carriage deal with LodgeNet Entertainment's hotel networks. It is a multiyear contract that will put it in 360,000 hotel rooms, including in New York, San Diego and Miami.
According to Hallmark, hotel guests watch about three hours of TV per day. Hallmark will join a package of satellite-delivered channels that includes A&E Network, Fox News Channel and The History Channel that go to upscale hotel properties.
Hallmark is currently available to 84 million subscribers.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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