As expected, Hallmark Channel signed a multiyear carriage deal with DirecTV and its nearly 15 million households, giving the channel carriage renewals with both satellite broadcasters and the two largest cable operators.
President Henry Schlieff told B&C after the channel's recent deal with No. 2 cable operator Time Warner Cable that he was in the middle of negotiations with DirecTV and expected a deal shortly.
Hallmark reupped with satellite operator Dish Network last March and with No. 1 cable operator Comcast in December.
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