Half of Viewers Use Connected Devices While Eyeing Sports TV
When it comes to watching sports on TV these days, it’s increasingly a second-screen and social play, according to a recent study from Sporting News Media.
According to the group’s “US: Know the Fan Report 2014,” nearly half of surveyed sports fans maintain that they use Internet-connected devices while watching games and events on television.
Forty-four percent of these second-screeners like to catch up on what’s happening with other games being played via live text commentary and live scores, while 38% access non-sports related content. Another 21% communicate with friends through a second-screen device about the sports event on TV, compared to 20% watching clips and highlights of other games being played and 14% posting comments to social networking platforms about the game/event they’re engaged with.
For the full story go to Multichannel.com.
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