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Grushow, Nayar Team Up to Launch Filmaka

Former Fox TV Entertainment Group chairman Sandy Grushow teamed up with Deepak Nayar (Bend It Like Beckham) to create a new digital studio that will allow would-be filmmakers to compete for the chance to create content.

The model, which has a panel of industry veterans vetting the contributions, will allow Filmaka to fill the need for "high-quality, low-cost content," its creators said.

Fox's cable channel, FX, already signed on as a client for traditional and new-media content from the studio, which will announce the winner of its first competition April 28. That comes after a year-long beta-test.

Filmaka also has revenue-sharing deals with YouTube and Vuze, and it will have branded video-on-demand channels on both.