Grushow, Nayar Team Up to Launch Filmaka

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Former Fox TV Entertainment Group chairman Sandy Grushow teamed up with Deepak Nayar (Bend It Like Beckham) to create a new digital studio that will allow would-be filmmakers to compete for the chance to create content.

The model, which has a panel of industry veterans vetting the contributions, will allow Filmaka to fill the need for "high-quality, low-cost content," its creators said.

Fox's cable channel, FX, already signed on as a client for traditional and new-media content from the studio, which will announce the winner of its first competition April 28. That comes after a year-long beta-test.

Filmaka also has revenue-sharing deals with YouTube and Vuze, and it will have branded video-on-demand channels on both.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.