GroupM Names Bluman Chief Digital Ad Buyer

By Jon Lafayette
( Broadcasting & Cable )
published

GroupM said Ari Bluman has been named chief digital investment officer, a new post at the media buying giant.

Bluman, with 15 years of experience in technology and media operations, will lead and coordinate GroupM's strategy of securing outstanding digital media value for clients and oversee the company's evolving relationships with key media companies.

He was previously president for North America at Real Media Group, a business unit of GroupM's 24/7 Media.

"Ari's job is to synchronize and direct our agencies' investment leaders in North America and harmonize our approach to the markets in both inventory and the data which informs our investment strategy for individual clients," said GroupM Chief Investment Officer Rino Scanzoni, to whom Bluman will report. "At its core, our mission is to fully leverage our scale to benefit our clients in all areas of digital trading."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.