Capping off a year of gains, ABC's Good Morning America won the 2012-13 season in the adults 25-54
demo, the first time it has done so in two decades.
The morning show drew 1.97 million demo viewers, according
to Nielsen, up 6% from last season. GMA also placed No. 1 for
the season in total viewers for the first time in 19 years, averaging 5.3
Compared to NBC's second-place Today, which drew 4.61 million total viewers and 1.88 million
viewers 25-54, GMA posted its best
margin over the rival morning show in 21 years, since the 1991-92 season. Today posted the most growth in the key demo, up 21% year over year.
In third place, CBS
This Morning drew 998,000 in the demo, even with last season, and 2.77 million total viewers, up 13% to its best year delivery since the 2008-09 season.
The season win is a final feather in the cap for GMA, which since first breaking Today's 16-year weekly winning streak in
April 2012 went on to win the next three sweeps periods -- November 2012,
February 2013 and May 2013.
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