Capitalizing on the much-promoted
post-Super Bowl episode of Glee,
Oxygen scored its most-watched day in network history, drawing 4.4 million viewers for its 12-hour "Gleekend"
marathon on Saturday, according to Nielsen Media Research.
The network had its best 11
a.m.-11 p.m. Saturday time period averages in both total viewers (885,000) and
adults 18-49 (453,000). The 4 p.m., 8 p.m. and 10 p.m. episodes drew more than
1 million viewers each.
"Glee and Oxygen
are a perfect fit and Saturday's ‘Gleekend' performance is just the beginning
of this brand partnership," said Jason Klarman, president, Oxygen Media in a
Oxygen, which owns the syndication rights to Glee, will premiere The Glee Project in June, an unscripted program that awards one
winner a seven-episode guest starring role on the third season of Fox's Glee.
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