Comcast reached a new long-term carriage deal with Fuse Media.
The cable operator had dropped Fuse at the end of 2018.
Under the agreement, Comcast Xfinity customers will be able to continue to get the Fuse and Fuse Media cable channels. They will also be able to access the Fuse Plus streaming platform via Comcast’s X1 platform, its Flex streaming box and XClass TVs.
When it was dropped, Fuse complained that Comcast had promised not to drop diverse and independently owned programmers. The loss of distribution pushed Fuse into bankruptcy. It emerged from bankruptcy, owned by its management group.
“Representation in media matters, and as a Latino-owned entertainment company, Fuse Media is committed to giving a voice to historically underrepresented communities,” said Fuse Media CEO, Miguel ‘Mike’ Roggero. “Our networks serve Latino and multicultural audiences with authentic content that represents all aspects of their lives and culture, and provides them with genuine storytelling that entertains, inspires and reflects the world in which we live. We are pleased that Comcast shares our commitment and are excited to reintroduce our award-winning content to Comcast subscribers.”
Financial terms were not disclosed.
“We are passionate about creating the world’s best and most diverse collection of multicultural programming and entertainment available anywhere,” added Keesha Boyd, executive director, multicultural video & entertainment, Xfinity Consumer Services. “Through our partnership with Fuse Media, we are proud to continue to play a role in expanding access to high quality programming that represents and speaks to an increasingly diverse subscriber audience.” ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.