Fox Sports Media Group announced Thursday the creation of a new documentary franchise, Being.
Being will take viewers behind the scenes and provide in-depth access to players, coaches and teams. FSMG said the purpose of the films to ask the question:
"What is it like to be you?" The first series, Being: Liverpool will debut in September (it was orginally Our Liverpool: Never Walk Alone, but has since been enveloped into the Being franchise).
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"The Being franchise is the next level of nonfiction storytelling, where we look forward, not back, and the stories unfold in front of you. We intend to provide fans a connection that humanizes sports heroes and institutions in a fresh and unique way," said Eric Shanks,
FSMG president and co-COO. "Using brilliant cinematography and presentation, Being has a unique and distinctive visual style which takes its lead from everything Fox Sports has done since its inception, calling on its signature, brand-defining attitude."
