B&C has partnered with attention analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Feb. 5).
On the strength of 179.3 million TV ad impressions, Fox’s 24 spin-off 24: Legacy holds onto first place for the third week in a row. Now that it’s finally premiered (as the lead-out program after the Super Bowl before settling into its usual Monday night timeslot), look for a new No. 1 in next week’s chart.
Related: YouTube: Record Ad Views During Super Bowl
Another Fox show, APB, grabs third place, thanks to 106.9 million TV ad impressions. It was just edged out of second place by Legion (FX), with 108.5 million.
Two other cable shows, both newcomers to our chart, round out the ranking: The Detour (TBS) at No. 4 and Imposters (Bravo) at No. 5.
1) 24: Legacy, Fox
Impressions: 179,287,854
Imp. Types: National 89%, Local 9%, VOD/OTT 2%
Avg. View Rate: 86.15%
In-network Value: $2,763,907
Out-of-network Est. Spend: $1,646,597
2) Legion, FX Network
Impressions: 108,499,250
Imp. Types: National 89%, Local 9%, VOD/OTT 2%
Avg. View Rate: 76.20%
In-network Value: $2,186,764
Out-of-network Est. Spend: $652,083
3) APB, FOX
Impressions: 106,850,552
Imp. Types: National 87%, Local 11%, VOD/OTT 2%
Avg. View Rate: 72.80%
In-network Value: $2,203,461
Out-of-network Est. Spend: $1,208,085
4) The Detour, TBS
Impressions: 98,879,916
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
Avg. View Rate: 86.09%
In-network Value: $2,043,020
Out-of-network Est. Spend: $55,819
5) Imposters, Bravo Network
Impressions: 97,939,170
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
Avg. View Rate: 86.56%
In-network Value: $2,809,324
Out-of-network Est. Spend: $716,002
Data provided by iSpot.tv, Real-time Advertising Metrics
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
Avg. View Rate - The average view rate across all views of a promo. The average view rate is only calculated on impressions that are viewed from the beginning of the promo.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
National: 3 Day Time-shifted - A national promo which was viewed on delay, via DVR or on demand up to 3-days after the original broadcast.
National: 4-7 Day Time-shifted - A national promo which was viewed via DVR between 4 & 7 days after the original broadcast.
National: 8+ Day Time-shifted - A national promo which was viewed via DVR 8 days or more after the original broadcast.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
