Fox Planning New Video Streaming App Combining Networks

21stCentury Fox is planning a new app that will give consumers access to programming from all of its U.S. networks, according to the executive chairman Lachlan Murdoch.

Speaking at the Morgan Stanley Technology, Media & Telecom Conference Tuesday, Murdoch said the app will let viewers move between programming from Fox, National Geographic Channel or FX.

“It will be a seamless transition if you’re watching a show on any one of our networks,” he said. Authentication will be simplified as well, he said. There will be a single authentication application and once accepted, it should work for all channels at all times.

Murdoch said he expected that the single app will provide additional information about viewers, which should make it more efficient to monetize those eyeballs.

“The more data we have on our customers, the better we are at having the capability to monetize through advertising to those consumers,” he said.

At this point, he said, the company’s monetization of its non-linear viewing is up 30% “by using data better and being smarter about how we do it.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.