comScore said it signed a new agreement with Fox Networks Group that expands its relationship to include Fox’s cable sports channels.
Fox will get linear ratings and other advanced audience data from comScore for FS1 and FS2 in addition to Fox, FX and National Geographic.
“We are excited to renew and expand our TV and Advanced Audiences license with Fox Network Group,” said Carol Hinnant, senior VP of national television sales, comScore. “The addition of FS1 and FS2 and the expansion to include our RAP API services will allow for easier execution of Advanced Audience deals.”
Financial terms were not disclosed.
Fox also gets audience data from Nielsen and earlier this year renewed the audience measurement contract with Nielsen for its station group.
The Fox stations were also an early adopter of Rentrak’s local TV rating service before Rentrak was acquired by comScore.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.