Brian Lesser, who suddenly resigned as CEO of AT&T’s advanced advertising company Xandr in March, has been appointed to the board of directors of InfoSum, a British software company focusing on identity and data.
“I have always been incredibly impressed with InfoSum’s privacy-first stance within the industry.” said Lesser. “Now, more than ever, marketers and brands are looking for safe, secure, and trusted solutions for their identity and data applications. I look forward to working with Nick and the team to help them achieve their mission and provide a better solution for the market.”
InfoSum’s platform allows first party data to be connected for analysis, segmentation and activation without moving raw data between parties.
“We fundamentally don’t believe one company should own identity. Our pioneering work in decentralized technology creates new opportunities for brands, media owners and other large identity owners to come together in a new privacy-first data ecosystem where each party continues to own their own data and identity,” said InfoSum CEO and founder Nick Halstead.
“Brian’s track record in the advertising industry is second-to-none,” Halstead added. “His ability to recognize how technology and data can come together to power innovative advertising makes him a perfect strategic fit for InfoSum at this crucial stage of our growth. Brian will provide valuable guidance to me and the entire leadership team as we establish and grow this new industry.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.