Michael Mischler, CBS Television Distribution’s former executive VP of marketing, will be awarded PromaxBDA’s 2017 Lifetime Achievement Award at the Station Summit in Las Vegas.
Mischler, who recently retired, will receive the honor at an awards luncheon on Thursday, June 22, at the Mirage Resort. Scot Chastain, PromaxBDA board chair and executive VP of affiliate marketing for NBC, will present the award to Mischler.
“With a career that spans local broadcast television, the CBS Television Network and CBS Television Distribution, Mike has been the creative architect of countless groundbreaking and memorable marketing campaigns,” said Steve Kazanjian, PromaxBDA president and CEO, in a statement. “Most of all, he has selflessly mentored, encouraged and inspired many other careers over the course of his 40 years in our industry.”
Dr. Phil McGraw, who hosts daytime talk leader Dr. Phil, also will deliver a keynote at Station Summit next week.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.