Ford Top Spender on NFL Playoff Commercials
Ford was the biggest spending advertiser on NFL playoff games this season, according to new figures from MediaRadar.
No. 2 was AT&T, which was not in the top 10 a year ago. AT&T’s spending was up 281% from a year ago.
Rounding out the top 10 were Verizon, General Motors, Anheuser-Busch, GEICO, McDonald’s, Toyota, Yum! Brands and Nationwide Mutual Insurance.
Super Bowl Ad Preview: GEICO Tops Insurance Brands for NFL Ad Spend Leading Up to the Big Game
GEICO, Yum and Nationwide were not in the top 10 a year ago. Last year’s top 10 was: Verizon, Anheuser-Busch, Fiat Chrysler, Toyota, McDonald’s, Ford, Nissan, Apple and Best Buy.
MediaRadar says four of the top 10 spenders this year lowered their budgets from a year ago. Declining were McDonald’s, Toyota, Anheuser-Busch and Verizon.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.