Flash! DTV Transition Is on the Way, Says Michigan Association of Broadcasters

A total of 43 Michigan TV stations will roadblock (air at the same time) a public-service announcement about the digital-TV transition Feb. 20 as part of a kickoff campaign to a year-long effort in advance of the switch to digital.

All full-power analog stations have been directed by Congress to stop broadcasting in analog by the end of the day Feb. 17, 2009.

The spot will air between 7:58 p.m. and 7:59 p.m. in the form of a news broadcast, with viewers told about the deadline and told what they need to do to continue to receive a TV signal if they have an analog set.

Although the minute is not airing in primetime (8 p.m.-11 p.m.), it is in the prime access slot where a number of syndicated shows, like game shows Wheel of Fortune and Jeopardy!, draw large audiences.

The spots will air on the same day as a DTV-transition news conference sponsored by the Michigan Association of Broadcasters and held at the state capital in Lansing.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.