five weeks of its six-week test, Twentieth's The Kilborn File is averaging a 0.9 rating/2 share weighted metered
market average, according to Nielsen Media Research, across Fox-owned stations
in seven markets. That's down 53% from the show's 1.9/4 average lead-in and 47%
compared to last summer's 1.7/4 average in the time slots.
seven markets, Kilborn was down
compared to both its lead-in and year-ago time period averages, which are two
key indications that stations use to determine how well a show is doing. By
airing The Kilborn File in mostly
access time slots, Twentieth is exploring whether audiences are interested in
late-night style comedy before dinner.
New York at 7 p.m., Kilborn matched
its seven-market average, notching a 0.9/2, down 55% from its 2.0/4 lead-in and
40% from last year's 1.5/3.
Los Angeles at 6:30 p.m., the show averaged a 0.6/1, a 54% drop from its 1.3/3
lead-in and a 65% decline from last summer's 1.7/4.
Philadelphia at 7 p.m., Kilborn averaged
a 0.7/1, a 61% decrease from its 1.8/4 lead-in and a 65% decrease from last
Boston at 7 p.m., the show averaged a 0.6/1, down 50% from its 1.2/3 lead-in
and 60% from last summer's 1.5/3.
Detroit at 7:30 p.m. - where the show turned in its strongest rating, but also
had by far its best lead-in -- Kilborn
averaged a 1.4/3. Similarly to the other markets, that's a 52% loss from its
2.9/6 lead-in and a 39% difference from last summer's 2.3/5.
Phoenix at 10:30 p.m., the show averaged a 1.0/2, a 58% decline from its 2.4/5
lead-in and a 29% decline from last July's 1.4/3.
KTBC Austin at 10 p.m., Kilborn
averaged a 1.0/2, down 60% from its 2.5/4 lead-in and down 71% from last year's
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.