Facebook Watch Viewers Can Buy Cars Restored on New Series

By Jon Lafayette
( Broadcasting & Cable )
published

Facebook Watch is launching a new series that will restore vintage autos and then offer them for sale on Facebook Marketplace.

The series, Pick, Flip & Drive, features auctioneer Jim Eli and his family. They find beat up junkers in Montana and turn them into custom-designed classics.

The first episode, streaming Nov. 12 at 8 p.m. ET, features a 1958 Chevy Apache. The Elis replace its engine, restore the truck box and give it a retro turquoise and white paint job.

Other cars featured in the series that will be available at the Facebook Marketplace include a ‘65 Mustang Coupe, a ‘17 Oldsmobile Cutlass, an ‘82 Corvette and a 1999 VW Beetle.

The featured auto will be available for up to 48-hours following each episode. The buyer will be featured in the following show.

Pick, Flip & Drive is produced by Eureka Productions for Facebook Watch. Eureka also produces Animal Planet’s Crikey! It’s the Irwins.

Executive Producers are Paul Franklin, Chris Culvenor, Wes Dening & Matthew J. Braley. For Inspired Entertainment Dirk Gibson serves as executive producer and Sam Wasserman for Wasserman Productions. For Facebook Watch, Toby Faulkner and Jeffery Rich serve as executive producers.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.