News Corp.-owned MyNetworkTV has solidified its fall
primetime line-up and cable hits Burn Notice and Monk each play a
prominent role on the schedule.
As reported, off-USA Burn Notice, sold by MyNet's
sister company Twentieth Television, will make its broadcast premiere on MyNet
this fall, double-running on Wednesday nights.
Another off-USA hit, NBC Universal's Monk, will get a
double-run on Friday nights, replacing WWE's Friday Night Smackdown.
MyNet opted out of its contract for the long-running wrestling show, according
to sources, because $30 million was more money than the programming service
wanted to afford considering the show's performance. Year to year, MyNetworkTV
is up 46% among total viewers based on its Monday, Tuesday and Wednesday night
MyNetworkTV is replacing its Thursday night movie, the
network's weakest night, with Warner Bros.' Without a Trace. That show
just came off of TNT after that cable network had to take a $104 million
write-down on its $1.4 million per episode deal for the show. What MyNet paid
to acquire Without a Trace was unavailable at press time, but MyNet has
successfully kept its costs low while acquiring previously-branded product for
its primetime slots.
On Monday nights, MyNet will stick with back-to-back runs of
NBC Universal's Law & Order: Criminal Intent. The network is keeping
its Tuesday-night game-show block intact as well, with Are You Smarter Than
a 5th Grader?, hosted by Jeff Foxworthy, continuing to air.
Twentieth's Don't Forget the Lyrics!, hosted by Mark McGrath, joins the
network this fall.
"Based on the success of Law & Order: Criminal Intent
and Are You Smarter Than A 5th Grader? on the MyNetworkTV
schedule, we are thrilled to build upon this momentum come this fall," said
Paul Franklin, MyNet's executive vice president, in a statement. "With the
addition of Don't Forget the Lyrics!, Burn Notice, Monk
and Without a Trace, our viewers, stations, and advertisers can look
forward to even more major franchise programs and proven hits five nights a
Season-to-date, MyNet has seen across the board
ratings increases over year-ago season-to-date, including a 22% increase in
total viewers and a 13% boost among adults 18-49 and 25-54.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.