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Exclusive: C-SPAN Study Finds Almost Quarter of Cable/Satellite Subs Watch Weekly

According to a new study commissioned by C-SPAN, at least 47
million people tune in to the public affairs net at least once a week, with
young, politically active viewers the largest segment. That 47 million is
almost a quarter (24%) of those with a cable or satellite subscription and up
4% from the last quadrennial viewership survey.

The Hart Research survey is being released Tuesday, March 19,
in conjunction with C-SPAN's 34th birthday.

According to the demographic breakdown, the audience is 51%
male and 49% female, with 47% of those college graduates.

Viewership is highest among the 18-to-49-year-old
demographic, with 28% of those watching at least once a week. That is the key
TV sales demo, though C-SPAN remains a commercial-free service of the cable
industry.

Not surprisingly, those viewers are politically active, with
89% saying they voted in the last presidential election and over a third saying
they have contacted their House or Senate members. And those members span the
political spectrum. The study found that 26% of C-SPAN viewers describe
themselves as "liberal," 31% as "conservative" and 39% as "moderate."

The study was a nationwide phone/Internet survey
of 1,229 U.S. consumers with a cable or satellite subscriptions or who access
video over the Internet. The study was conducted Jan. 10-17.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.