The Eastern Conference Finals game, won by LeBron James’ Cleveland Cavaliers over the Boston Celtics, drew a 9.1 metered rating, matching Game 7 of the 2012 Miami Heat-Boston Celtics Eastern Conference Finals, said network officials.
ESPN’s Eastern Conference Finals coverage averaged a 6.3 metered market rating, up 37% from the same matchup in the Eastern Conference Finals last year and up 34% from its Western Conference Finals coverage in 2017.
Overall, the 2018 NBA Playoffs on ESPN – 19 games – averaged a 3.8 metered market rating, up 31% from last year, according to Nielsen.
The Cavaliers will face the winner of tonight’s Game 7 Houston Rockets-Golden State Warriors Western Conference Finals contest that will air on TNT.
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