As expected, ESPN and the Southeastern Conference will launch the SEC Network in August 2014.
Coming out of the gate, the SEC Network will present over 1000 events annually, 450 on television, across football, basketball and Olympic-style sports, the balance on digital platforms.
AT&T U-verse has signed on as SEC Network's first affiliate, 16 months ahead of its launch.
With the launch of the network, which was officially announced Thursday afternoon at a press conference in Atlanta, ESPN said it had extended its primary rights deal with the SEC through 2034, according to president John Skipper.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.