ESPN Names Senior VP, Talent Development and Planning

ESPN recruited Laurie Orlando, who has been a senior vice president and executive producer at Madison Square Garden Network and FSN in New York, to become senior VP, talent development and planning.

In the newly created post, Orlando will deal with on-air personalities for the network and its multimedia brands, including negotiating contracts and recruiting new on-air talent.

She will be based in Bristol, Conn., reporting to Steve Anderson, executive VP, news, talent and operations.

It will be a homecoming for Orlando, who was a coordinating producer for ESPN Classic in 1999.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.