ESPN Deportes Names Director of Marketing

By John Eggerton
( Broadcasting & Cable )
published

Maribel Viteri, multicultural-marketing manager for beer, wine and spirits company Diageo, joined Spanish-language ESPN Deportes as director of marketing.

Viteri will oversee consumer and trade marketing for ESPN Deportes platforms, including radio and the Internet, and develop and produce on-air and off-air marketing. She will be based in New York.

At Diageo, she headed up responsible drinking campaigns for Johnnie Walker and one aimed at facilitating home-ownership opportunities for Hispanics and featuring Cristina Saralegui.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.