Maribel Viteri, multicultural-marketing manager for beer, wine and spirits company Diageo, joined Spanish-language ESPN Deportes as director of marketing.
Viteri will oversee consumer and trade marketing for ESPN Deportes platforms, including radio and the Internet, and develop and produce on-air and off-air marketing. She will be based in New York.
At Diageo, she headed up responsible drinking campaigns for Johnnie Walker and one aimed at facilitating home-ownership opportunities for Hispanics and featuring Cristina Saralegui.
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