Dr. Drew Delivers 401,000 Viewers For HLN

By R. Thomas Umstead
( Broadcasting & Cable )
published

HLN received a positive diagnosis from viewers for its new Dr. Drew talk/news show.

The daily primetime series, hosted by Dr. Drew Pinsky, drew 401,000 viewers in its April 4 debut, an increase of 24% over the prior four week average during the 9 p.m. to 10 p.m. time period, according to HLN officials.

Dr. Drew, in which Pinsky provides perspective on the day's relevant news stories, also posted a 61% increase among the network's target 25-54 viewers compared to the prior four week average, said the network.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.