'Dora' Birthday Special Draws 3.3 Million Viewers

More than 3 million viewers tuned in to wish Dora The Explorer a happy birthday.

Nickelodeon's Aug. 15 Dora's Big Birthday Adventure
special - marking the 10th year on-air for the animated
pre-school-targeted series - averaged 3.3 million viewers, according to
network officials. The special was the highest-rated Dora
primetime special in almost two years and was the most watched show
during its 8 p.m. to 9 p.m. timeslot with kids 2-to-5 years old and kids
2-11 on both broadcast and basic cable.

A second Dora special, Dora the Girl Heard ‘Round the World, averaged 2.3 million viewers immediately following Dora's Big Birthday Adventure.
The 12-minute documentary short featured commentary from the show's
creators; as well as celebrities Anderson Cooper, Elisabeth Hasselbeck,
Rosie Perez, Salma Hayek Pinault, Shakira, Soledad O'Brien and Sherri

NickJr.com also scored its highest trafficked week in
months due to special Dora anniversary-themed activities on the site,
drawing 3.2 million unique visitors and 64 million page views from Aug. 9
to Aug 15 in the leadup to the Big Birthday Adventure premiere. Additionally, more than 30 million game sessions have been generated on NickJr.com by Dora's Great Big World online game and other Dora-themed mini games, according to the network.

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R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.