Disney Shakes Up Ratings With New Series Debut

By R. Thomas Umstead
( Broadcasting & Cable )
published

Disney Channel's newest comedy series Shake It Up moved the ratings needle in its debut Sunday (Nov. 7), averaging 6.2 million total viewers.

The series, which follows two teens who are chosen to
dance on a local TV dance show, finished as the second most watched
series debut in Disney history among total viewers, as well as tweens 9
to 14 (2.7 million viewers), according to the network.


Shake It Up also doubled last year's total viewer audience
in the 8:30 p.m. to 9 p.m. time slot, while nearly doubling the number
of viewers 6-11 (2.6 million vs. 1.5 million) and Tweens 9-14 (2.7
million vs. 1.4 million) compared to 2009.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.