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Disney Channels Shift On-Demand Windows

The Walt Disney Co. said its Disney Channels are changing their windowing strategy by making new episodes of shows available on all platforms the same day they premiere on linear networks.

Previously, shows weren’t available on VOD or the Watch Disney apps until the day after they debut on a linear channel.

The change is effective March 1 and affects Disney Channel, Disney Junior and Disney XD.

“As our viewers are increasingly presented with more viewing options, our goal is to give them a consistent offering and to ensure that performance is maximized across all platforms,” said Paul DeBendittis, senior VP, programming strategy at Disney Channels Wordwide.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.