Discovery Communications said it jumped into the big data game with an exclusive partnership with Civis Analytics.
Civis will provide predictive analytics that will help Discovery make better marketing, media, development and scheduling decisions for all of Discovery's networks.
"The dynamics of the industry are undoubtedly changing as more data becomes available and shifts how companies are able to solve their business problems," said Peter Bouchard, director of media at Civis, in a statement. "We're excited to announce this partnership with Discovery and look forward to helping them use data to transform who they are, what they do, and how they understand their connection with viewers."
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.